For much of her 58 years, Barbie was an un-missable icon, and category leader, with over a billion dolls sold. But in recent years, the brand had lost its way. Brand equity was at an all time low, ...

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

Its parent company, Mattel, is one of the largest toy companies in the world, and Barbie, its flagship brand, was one of its most popular – occupying almost 30% of Mattel's total revenues and 40% of ...

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Barbie has long been a point of contention ... while another coaches a male American football squad – with the strapline: ‘Imagine the possibilities’. The TV advert begins with the question ...

Following months of teasers, HMD finally announced its Barbie-themed flip phone. The device is more or less a gamified Nokia 2660 Flip but features several software tweaks as well as a big styling ...

No Barbie 2 on cards!! It may come as a great ... “Never in my wildest dreams did I imagine something like this, “I wanted to make something anarchic and wild and funny and cathartic, and ...

Two modern-day icons have teamed up for the drinkware collab of back-to-school season: Barbie and Stanley. Stanley has dropped new limited edition Barbie Quenchers in 40-ounce sizes every day this ...

It was like Greta put everything into this movie, so I can't imagine what would be next." Related: Barbie co-writer originally thought it was a "terrible idea" Going on to discuss the importance ...

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Hi, Barbie! Here's everything you need to know about the Stanley x Barbie collection, plus details on each design. By Latifah Muhammad editor All products and services featured are independently ...