Launching a new business is both exhilarating and daunting. You’ve got the innovative idea, the passion, and maybe even ...

Tesco has unveiled a clever new campaign that lets its produce do the talking. In a stripped-back reimagining of its iconic ...

Branding in the UK is not a static concept; it keeps on evolving as businesses try new ways to reach out to the audience ...

What Is Web3 Branding and Why Does It Matter? At its core, Web3 branding refers to the process of creating a brand identity ...

The ADAC has unveiled a brand new logo for the DTM as part of a revamped brand identity for the championship. Designed in ...

Reid said the late George Purvis, longtime Game and Fish information chief, created the retro logo in the late 1960s. It ...

Generative AI is still wonky mimicking advertisers’ style guidelines, but these marketing tech startups are working on it.

Million Bazillion” listener Kade wants to know why brand-name products cost more than store-brand and generic products.

Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he branched out on his own, ...

Creative Boom covered the recent Oasis reunion from a branding perspective in the article ‘What the Oasis reunion can teach us about branding’ by Tom May...May asks the question:..'[W]hat is it about ...

Icons’ campaign lets the food take center stage, with only the supermarket’s five chevrons hinting at the brand behind the ...

The U.S. Supreme Court on Wednesday refused a South Carolina state agency’s bid to shield information from Google that the ...