In response, Coca-Cola reintroduced the original as “Coca-Cola Classic” some 79 days later. While New Coke remained on the market for years (rebranded as Coke II in 1990), it comprised a small ...

Once Coca-Cola Classic was reintroduced ... The customer holds the cards and solid market research can prevent a failure of New Coke proportions.

Coca-Cola has confirmed the price of its larger ... The nature of the tax suggests a 330ml can of Classic Coke may now be more expensive than a can of Diet Coke - which is not subject to the ...

See how you can make this creamy, fizzy beverage in just a few minutes. I rarely drink pop, but when I do, it’s Coca-Cola ...

And, executives said that Coke Zero Sugar's success is cannibalizing Diet Coke and Coca-Cola Classic sales in certain markets. Increasingly, Diet Coke doesn't fit health-conscious customers' needs.