If the tale of New Coke is enough to send shivers down your spine, then you know how vital accurate market research numbers are. While Coca-Cola has never admitted to just how much they lost as a ...

Now global brands Coca-Cola and Bacardi are teaming up to make rum and Coke in a can. The Atlanta-based beverage giant is plowing deeper into the market for canned cocktails, announcing Bacardi ...

Coca-Cola often releases limited-edition flavors as twists on its regular and diet Coke formulas, such as Coca-Cola Oreo and Coca-Cola Marshmello — a collaboration with Grammy-nominated artist ...

It turns out Spiced Coke is not It. In the latest battle for consumers in the soft drink wars, Coca-Cola said it will phase out its newest flavor, Coca-Cola Spiced, after just six months.

Coca-Cola didn’t elaborate Wednesday on what went wrong, but it might have been the name. Coca-Cola Spiced doesn’t have much heat; it mostly tastes like raspberry. Sign up for the Daily ...

Hill’s video sparked hundreds of comments on Facebook from people claiming they’ll no longer buy Coca-Cola products. “We need to STOP buying coke!!! I’m done,” one woman commented.

Coca-Cola introduced Spiced in February with a splashy ad campaign. The beverage blended the traditional Coke flavor with raspberry notes. Spiced was created to attract Gen-Z drinkers, who have a ...

Last month, Coca-Cola also introduced a limited-edition Oreo-flavored Coke. Successful progression into the alcoholic beverage market has proven to be fruitful. In 2021, Coca-Cola released its ...

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Coca-Cola stock has gained 22% in 2024 and is trading near all-time highs today. AI-driven marketing and distribution campaigns are key growth catalysts. Above all else, Coke is posting healthy ...