That could have threatened Coca-Cola's use of the animal as a cute mascot. "The further the character gets away from being a ...

“The glass bottles featured drawings of the mascot, Ronni the Raccoon ... “When you’re working with two of the world’s most recognisable pieces of brand design – the Coca-Cola script and the Olympic ...

Having a product people enjoy is far from the only thing needed to become one of the world's most valuable companies. Coca-Cola used seven key design and marketing strategies, which made it as ...

Andrew Parsons, IPC President, said: “We are very excited to welcome The Coca-Cola Company as a Worldwide Paralympic Partner. At the IPC, we believe that change starts with sport and that Para sport ...

Diet Coke is “complementary” to Coca-Cola Zero, says the business’s UK marketing lead, as the brand launches a new campaign designed to broaden Diet Coke’s appeal.

As its name suggests, World of Coca-Cola is a museum dedicated entirely to the famous soda. Visits to the two-level facility begin with exhibits on the drink's history, its role in pop culture and ...

Coca-Cola’s World Cup Trophy Tour put fans up close and ... The exhibit also gives fans the opportunity to meet Zakumi, the mascot of the 2010 FIFA World Cup, up close and personal.

Coca-Cola Spiced wasn't the hit the company hoped it would be among consumers. Just six months after launching the new flavor, Coca-Cola is pulling it from store shelves, even though the spicy ...

a lawsuit was filed against the world’s largest beverage company, Coca-Cola, claiming it made misleading claims to consumers. Non-profit organisation Praxis Project has accused both the beverage giant ...

Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers. The company ...