Starbucks’ "connect" initiative should drive continued adoption of the firm’s loyalty program, materially increasing customer lifetime value and helping drive new user acquisition.

Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas, the Wall Street ...

Starbucks will no longer sell an Italian brand of baked goods at most of its high-end cafes — scrapping the beloved label introduced by the company’s former CEO Howard Schultz. The Seattle ...

An icon in the shape of a lightning bolt. Impact Link A lot of people are tired of hanging around for their orders at Starbucks. Wait times at the coffee chains' stores have gotten close to half ...

Starbucks stock price has seen tremendous growth since its 1992 IPO. Starbucks stock price history and company story is one of success. (read more) Howard Schulz, the legendary CEO who helmed the ...

Back in February Dunkin' added Sparkd' Energy drinks to its menu, and now Starbucks has just debuted energy-packed drinks.

Starbucks Corp. engages in the production, marketing, and retailing of specialty coffee. It operates through the following segments: North America, International, Channel Development, and ...

Iced Caramel Apple Cream Latte, anyone? Starbucks is here to satiate your pumpkin spice cravings — and luckily, this year’s ...