Starbucks’ "connect" initiative should drive continued adoption of the firm’s loyalty program, materially increasing customer lifetime value and helping drive new user acquisition.

An icon in the shape of a lightning bolt. Impact Link A lot of people are tired of hanging around for their orders at Starbucks. Wait times at the coffee chains' stores have gotten close to half ...

Starbucks will no longer sell an Italian brand of baked goods at most of its high-end cafes — scrapping the beloved label introduced by the company’s former CEO Howard Schultz. The Seattle ...

Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas, the Wall Street ...

Starbucks Corp. is buying two new research farms that will test everything from drones to microbes as it seeks to make coffee more resilient to climate change, which has already constricted ...

Iced Caramel Apple Cream Latte, anyone? Starbucks is here to satiate your pumpkin spice cravings — and luckily, this year’s ...

Starbucks stock price has seen tremendous growth since its 1992 IPO. Starbucks stock price history and company story is one of success. (read more) Howard Schulz, the legendary CEO who helmed the ...