ITV is to launch two new TV ads which have been created using Generative AI. As part of an expanded commercial creative production service to encourage SMEs to consider TV advertising, ITV has ...

ITV is set to launch two AI-generated TV ads for small businesses as part of its initiative to encourage SMEs to consider TV advertising. As part of an expanded commercial creative production service, ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

It is the first time both companies have advertised on TV and attaining the production value of the ads within budget was only made possible by using GenAI, says ITV. The ads have been created by ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The ads have been created by augmenting ITV Commercial’s normal creative process, using licenced Generative AI image and video tools alongside ITV’s voice over artists. GenAI Creative ...

ITV has also suffered a slowdown in sales of its shows to other broadcasters, which have cut their content spend due to the ad slump. The job cuts, first reported by industry magazine Broadcast ...

Total ad revenue decreased 14% year-on-year in Q3, which ITV said was due to tough comparatives. August experienced the biggest drop of 21%, followed by 14% in September and 9% in July. In the nine ...

ITV is taking steps to recover lost advertising revenue by launching its new consumer-focused affiliate marketing platform and online shopping tool, ITV Kerching. Powered by Kindred, the browser ...

U.K. TV giant ITV got only 45 percent of its total revenue ... Johnson's former Conservative Party government to ban junk food ads on TV before 9 p.m. to fight childhood obesity.

The looming hit to revenues will deal a fresh blow to broadcasters as they battle a broader downturn in the ad market. Brands have been cutting back on spending amid rising inflation. Both ITV and ...