We have been spending a lot of time with publishers talking about native ads and the one question I am getting asked about over and over again is how to price native ad inventory. When I am ...
For years, video completion rate (VCR) has been a top metric for digital marketers. But as a standalone measurement metric, VCR doesn’t cut it anymore, writes Katie Cladis, VP of product at Digital ...
Funded by the National Institute on Aging in 2016, the MODEL-AD consortium rose to meet this challenge. Since then, scientists at Indiana University in Indianapolis, the University of Pittsburgh in ...
Google is retiring four rules-based attribution models for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Linear. Time decay. Position-based. The models listed ...