One day, Mr Sneeze went for a walk and bumped into an important looking man who had a big, fat cheque. His name was Mr GlaxoSmithKline and he wanted Mr Sneeze to plug his allergy remedies.
The initial story of Mr Tickle was soon followed by other characters including Mr Greedy, Mr Happy, Mr Nosey, Mr Sneeze and Mr Bump ... new additions to the Mr. Men Little Miss line up in 2024.