A refreshing and famously neon soda is getting a brand refresh. On Oct. 9, Mountain Dew announced it’s “reclaiming the mountain” with a new logo and visual identity. The new-but-vintage look ...

On Tuesday, the brand revealed its latest brand identity, bringing back the full "Mountain" in its name and dropping the "MTN" abbreviation it adopted in 2009. “Born in the mountains, the ...

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...

“Mtn Dew” is getting a makeover, with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage is unveiling Wednesday a ...

Mountain Dew's vice president of marketing, in a statement. Follow Mike Snider on X and Threads: @mikesnider & mikegsnider. What's everyone talking about? Sign up for our trending newsletter to ...

“Born in the mountains, the distinctive citrus flavor of Mountain Dew propelled the brand to become a global cultural phenomenon, giving us a rich history to lean into as we reimagine the next ...

giving us a rich history to lean into as we reimagine the next 75 years of the brand," said JP Bittencourt, Mountain Dew's vice president of marketing, in a statement. What's everyone talking about?

If you grew up with the beloved brand Mountain Dew, you'll be happy to learn that ... Want more food knowledge? Sign up to our free newsletter where we're helping thousands of foodies, like ...