The NBA 2024-25 season has been flagged off with the top athletes competing in the 79th edition of the championship.

The NBA announced the launch of new features available to fans globally on the NBA App.

In addition to 52 live games, users will be able to access immersive highlights 24 hours after each game, play mini-games and ...

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The NBA has rolled out new features - available globally - on the NBA App in preperation for for the 2024-25 season, which ...

NBA Insights, a new AI-powered feature, enhances real-time engagement by analyzing games and providing deeper narratives, key ...

The 2024-2025 NBA season just kicked off and if you cut cable along with the majority of the country, you're going to need a streaming service or two to catch the action live. Between regional sports ...

Multiview sports offerings continue to expand. The latest comes from the NBA app, which will allow for fans to watch up to ...

Live scoreboards for games that, according to NBA SVP & Head of Consumer Experience Jay Lee, update with sub-second latency ...

In addition, popular features within the NBA App have been enhanced to increase personalization. Those enhancements include ...

ensuring fans experience the game in the app as if it is live no matter when they are watching. You also get access to generative AI text. Among the game-changing enhancements is “NBA Insights,” an AI ...