Allyson Felix had made waves when she introduced the first-ever Olympic nursery this year. Now, she's geared up with her latest venture.

Allyson Felix says she is launching a first of its kind agency focused on women's sports. Felix will target female athletes, coaches and broadcasters.

Dolphin, a NASDAQ listed company, has launched Always Alpha, the first management firm of its kind fully focused on women's sports. Olympic legend and women's rights advocate Allyson Felix, her longtime business partner and brother Wes Felix and standout sports executive Cosette Chaput founded Always Alpha with the intention of bolstering the industry's potential and

The firm, Always Alpha, aims revolutionize the way that women athletes are represented and address dated, transactional talent management models.

With her new sports management firm, Always Alpha, Allyson Felix hopes to boost the next generation of talent. Allyson Felix […]

Allyson Felix has launched a women-focused sports management firm called Always Alpha, as a new subsidiary of Dolphin, a leading entertainment marketing, production and content development company. Felix is joined by business partner and brother Wes Felix as well as sports executive Cosette Chaput as cofounders.