However, in 2015, a significant shift was necessary as the initial target market definition proved ineffective. Originally targeting end-users, Zap faced resistance from merchants who felt the ...

You can't market your products effectively until you know who needs them. Take these steps to determine your ideal clients. Imagine you’re blindfolded in an archery contest. How likely are you to hit ...

Storch Advisors CEO Gerald Storch told FOX Business he has low expectations for this year's holiday shopping season, telling Maria Bartiromo shoppers are "running out of money." ...

As 2025 planning kicks off, let’s seize the moment to lead our clients through the complexities of the year ahead.

Luke Marsh is head of marketing for Innago, a free property management software company dedicated to helping landlords save ...

Goldman Sachs, UBS, BMO, and Deutsche Bank have raised their S&P 500 price targets in recent weeks as the index continues to ...

The overwhelming demand for Stanley and Target's "Wicked" cups demonstrates how Stanley can maintain its status as brands like Owala gain traction.

PL Capital adds Bharat Electronics, Crompton Greaves Consumer Electricals, Jindal Stainless, Safari, Cyient and JB Chemicals ...

South Africa's central bank governor, Lesetja Kganyago, said on Thursday that the country could move to a lower inflation ...

Find insight on Nokia, SK Hynix, Xero and more in the latest Market Talks covering Technology, Media and Telecom.

Pasta sauce brand SAUZ increased its manufacturing to produce 250,000 jars as it lands in 1,825 Target locations in addition ...

UBS downgraded SRF’s rating to ’sell’ and reduced its price target to ₹2,100 due to challenges in the agrochemical and ...