Lego is expanding its physical and digital presence in China. The company has recently added investment in its factory in ...

Christiansen said,"Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the Lego brand resonates with local consumers. We're proud that Monkie Kid has been well ...

"Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the LEGO brand resonates with local consumers," he said. "We're proud that Monkie Kid has been well-received in ...

资深乐高玩家陈道亮用乐高积木创作出作品“金龙”。 Source: Supplied 玩具积木乐高（Lego）的爱好者即将迎来在墨尔本举办的年度Brickvention展览。

Lego is now seen as one of the most creative ... It is now recognized as the top toy company in the world and the strongest brand overall. Many books and studies detail the company’s methods.

We all know the Lego logo, but beyond that core brand asset, our favourite purveyor of coloured building bricks has been a little inconsistent in its branding. That's changing with the launch of a ...

A new Lego store will be opening its doors in the Bristol area next month. The new shop - which will be the second Lego store ...

This production model has inspired the Lego Group’s new design system developed by its in-house agency, Our Lego Agency (OLA) and Interbrand over the course of two years. The new identity responds to ...

The name Lego is an abbreviation of the two Danish words LEg GOdt, meaning play well. It is a mantra that the Danish company has followed for more ...

among items on display were fun lego recreations stemming from traditional Chinese culture, including the Forbidden City, Peking Opera facial masks, Suzhou double-sided embroidered fans ...

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