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20 小时
How the NHL is marketing its Gen Z superstars
The NHL season began Oct. 4 in Prague, when the New Jersey Devils notched the first of two victories over the Buffalo Sabres.
4 小时
Why branded FAST channels are the next big thing in streaming TV
Execs from Amagi and Starcom joined Ad Age’s Business of Brands conference to discuss how branded FAST channels are rewriting ...
18 小时
The 10 most influential music artists for brand deals, ranked
Music and entertainment data company Luminate has created its first index evaluating the cultural impact of musicians.
1 天
Vizio renews Comscore deal despite Walmart acquisition—what it could mean for measurement
Vizio’s Inscape has renewed and expanded a deal with Comscore to provide smart TV viewership data in a sign that the TV ...
19 小时
How bridging the trust gap helps brands drive growth
In competitive markets, having the trust of your consumers could be the greatest ROI factor available. Here’s how to earn—and ...
20 小时
The one F-word that makes marketing better
The level of creativity found in ads that air during sports programming (starting with the Super Bowl, but extending ...
19 小时
WWE star Tank Ledger’s lessons on branding and finding success through authenticity
Breaking and Entering Media’s latest episode features Joe Spivak, aka WWE’s Tank Ledger, discussing risk-taking and ...
Opinion
22 小时
Opinion
Why food marketers need to produce and promote better food
Money isn’t the only barrier. Unhealthy, addictive foods are aggressively (and sometimes deceptively) promoted, with ...
16 小时
Creative ad roundup—today’s campaigns catching our attention
Halloween activations from Airheads and Snyder’s of Hanover; a charming Chesapeake Bank spot; and an emotional Save the Children film from Mexico.
22 小时
How the Amazon toy catalog became the must-have of the holiday season
Amazon’s holiday catalog, in circulation since 2018, has grown in popularity as a physical discovery platform for the retailer.
22 小时
L&C’s founders on optimism as a competitive advantage
Rolando Cordova and Gian Carlo Lanfranco write about their biggest learning in two decades since leaving Peru.
1 天
Heinz apologizes and pulls ad with imagery reminiscent of blackface
Heinz apologized on Monday for a ketchup campaign that critics said contained imagery that had echoes of blackface and ...
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