This report summarises the latest research from WARC Media, with a focus on Baby Boomers' media consumption. In 2024, over-55s globally will spend 54.4% of their media time online. There is a growing ...

The use of humour in advertising is an effective strategy to help brands connect with their audiences, as it involves complex physiological and psychological processes that enhance memory, attention, ...

The first episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative ...

The third episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative ...

Today, kids in underserved communities don't get the oral care they need, creating a smile gap. Crest and Oral-B are committed to Closing America's Smile Gap by tackling the issues and barriers that ...

The Sydney Royal Easter Show – an iconic event that has been inextricably connected to memories of Easter's past and Aussie culture for more than 200 years. An initiative of the Royal Agricultural ...

Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

Our quarterly report series covering marketing’s most pressing issues.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

The latest AA/WARC survey data shows that UK ad spend rose 9.3% during the first three months of 2024, to a total of £9.2bn. Growth was driven mostly by rises in search (+12.0%) and online display ...

Analyses the results of a global WARC survey of senior strategists.

Understand what makes creative campaigns effective using best practices, benchmarks and unique frameworks. Harness the force of creativity in your work by staying on top of best practices, benchmark ...