Lego is expanding its physical and digital presence in China. The company has recently added investment in its factory in ...

As children around me get sucked into the rabbit hole of Disney, Marvel and Netflix, I wonder about the reach of Chinese ...

The name Lego is an abbreviation of the two Danish words LEg GOdt, meaning play well. It is a mantra that the Danish company has followed for more ...

A new Lego store will be opening its doors in the Bristol area next month. The new shop - which will be the second Lego store ...

Lego is now seen as one of the most creative ... It is now recognized as the top toy company in the world and the strongest brand overall. Many books and studies detail the company’s methods.

And recreating those through lego is a challenge," Hung said. In his studio in Lai Chi Kok, Kowloon, among items on display were fun lego recreations stemming from traditional Chinese culture, ...

We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track,” said Julia Goldin, chief product ...

It's cool-looking. Later, when you take it apart, you'll have a lot of extra bricks that are compatible with "your existing brand toys." Since I'm doing fake-LEGO pirate vessels, here's a haunted ...