Lego is expanding its physical and digital presence in China. The company has recently added investment in its factory in ...

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

"Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the LEGO brand resonates with local consumers," he said. "We're proud that Monkie Kid has been well-received in ...

The name Lego is an abbreviation of the two Danish words LEg GOdt, meaning play well. It is a mantra that the Danish company has followed for more ...

Lego is now seen as one of the most creative ... It is now recognized as the top toy company in the world and the strongest brand overall. Many books and studies detail the company’s methods.

among items on display were fun lego recreations stemming from traditional Chinese culture, including the Forbidden City, Peking Opera facial masks, Suzhou double-sided embroidered fans ...

It's cool-looking. Later, when you take it apart, you'll have a lot of extra bricks that are compatible with "your existing brand toys." Since I'm doing fake-LEGO pirate vessels, here's a haunted ...

Monkey Palace seems designed for someone like me, someone who’s compelled to treat the end of the game like a chance to ...

If you’re a Walmart+ member, you’re in luck, because you can save big right now on best-selling brands, like Nespresso, Lego, Apple, Michael Kors, and Beautiful by Drew Barrymore, before the ...

Christiansen said,"Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the Lego brand resonates with local consumers. We're proud that Monkie Kid has been well ...