Lego is expanding its physical and digital presence in China. The company has recently added investment in its factory in ...

The LEGO Group, known for its brick sets, remains optimistic about its long-term growth in the Chinese market, focusing on ...

Christiansen said,"Monkie Kid is unique to the Chinese market and reflects our commitment to ensuring the Lego brand resonates with local consumers. We're proud that Monkie Kid has been well ...

Lego is now seen as one of the most creative ... It is now recognized as the top toy company in the world and the strongest brand overall. Many books and studies detail the company’s methods.

A new Lego store will be opening its doors in the Bristol area next month. The new shop - which will be the second Lego store ...

among items on display were fun lego recreations stemming from traditional Chinese culture, including the Forbidden City, Peking Opera facial masks, Suzhou double-sided embroidered fans ...

The name Lego is an abbreviation of the two Danish words LEg GOdt, meaning play well. It is a mantra that the Danish company has followed for more ...

It's cool-looking. Later, when you take it apart, you'll have a lot of extra bricks that are compatible with "your existing brand toys." Since I'm doing fake-LEGO pirate vessels, here's a haunted ...

We look forward to unveiling all that this exciting partnership has to offer to both lifelong and new Formula 1 and LEGO brand fans alike, at home and on track,” said Julia Goldin, chief product ...

Please verify your email address. LEGO games offer diverse co-op experiences in various genres from racing to action-adventure. Recent collaborations like LEGO Fortnite and upcoming releases ...

If you’re a Walmart+ member, you’re in luck, because you can save big right now on best-selling brands, like Nespresso, Lego, Apple, Michael Kors, and Beautiful by Drew Barrymore, before the ...