This story appears in the February 2019 issue of National Geographic magazine. Ketchup—that cheerful red sauce sold in handy glass bottles—first came on the American market in the 19th century.
You grab a Heinz ketchup bottle off the table at the restaurant, pour or squirt the red condiment onto your plate to dip your French fries, and with one bite you know you're eating a cheap brand ...
Industrial imaging company Lumafield reveals to us the secrets of Heinz’s new ketchup bottle cap, reportedly the result of a seven-figure investment and eight long years of toil. Lumafield put ...
Many of us know that catsup, which is the same thing as ketchup, is sometimes used in place of the more conventional term. According to Heinz’s site, their early Catsup product was first ...
Healy, Paul, and Marshal Herrmann. "Ketchup and Hotdog Synergies: Intangibles Created by the Kraft Heinz Merger." Harvard Business School Case 121-017, July 2020. (Revised May 2022.) ...
Kraft Heinz, with iconic brands like Heinz ketchup and Kraft cheese, has stable revenue but limited growth prospects, making it a hold. The food industry shows low single-digit growth, and Kraft ...
Heinz implemented a sneaky design to their ketchup bottles to catch people refilling them with off-brand sauces. When people ...
Heinz Ketchup is once again enlisting QR codes on its packaging to help deliver a marketing message while simultaneously driving awareness and excitement for the brand. The ?Join the Growing Movement?