Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Lego is now seen as one of the most creative ... It is now recognized as the top toy company in the world and the strongest brand overall. Many books and studies detail the company’s methods.

Mattel, Lego and other toy companies are targeting a growing number of adults who are buying toys for themselves.

Some 12 hours into constructing Notre-Dame from more than 4,300 Lego pieces, I finally arrived at the pinnacle: the soaring ...

Officially launched last Fall, the diner sets a playful, sensory-rich scene where Jellycat’s food-themed plush toys are not ...

The set’s value in mid-2022 hovered around $9,900 (£7,800), according to Lego pricing site Brick Economy – should anyone find one in like-new condition. The reason for its value? It was the first of ...

Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).

While that might seem like a cop-out thanks to it being one of the most popular online stores, the retail giant consistently puts out respectable Lego sales come rain or shine. How do I know if a ...

On its release in 2017, the Ultimate Collector Series Millennium Falcon was the largest and most expensive Lego set ever produced. Now, its 7,541 pieces might pale in comparison to the sets above, but ...

Advent calendars are one of the best traditions at Christmas, capturing all the anticipation and magic in the ritual.

Use these 6 LEGO promo codes to save money on all kinds of LEGO products including themed sets, pick and build piece sets, merch and more. All coupon content is created by Tom’s Guide.

One glaring flaw of “Piece by Piece” is the film’s PG rating. While the rating leads to funny gags — Snoop Dogg’s famous weed ...