it seems like a good idea to make sure everyone's on message with a cohesive design language. While the Lego logo has long been a consistent recognisable design element, the Danish toy brand found ...
Modern brand building requires a flexible, open and collaborative approach across every touchpoint rather than a rigid set of parameters and one-way communication. This could be considered the ...
The next step is to create content that resonates with your audience and showcases your brand values. Lego did this by producing a variety of content across different channels and formats ...
The star teamed up with the toy brand to showcase growing up in Virginia Beach and becoming the award-winning artist he is today.