Rebecca Rubin is a senior film and media reporter covering the box office, streaming services and Hollywood studios. At Variety, she previously served as digital news editor. Rubin graduated from ...

Becca is a senior writer at TechCrunch that covers venture capital trends and startups. She previously covered the same beat for Forbes and the Venture Capital Journal.

Influencer marketing platforms are a software solution that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...

The Bluegrass welcomes Bayne Froney to our weather team as our weekend morning forecaster. Bayne comes to LEX 18 from KXXV, the Scripps-owned station in Waco, Texas. Bayne graduated from Arizona ...

The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

Octopus Energy CEO Greg Jackson and CMO Rebecca Dibb-Simkin explained to audiences at Festival of Marketing how the business stays as connected to its customers now as it did when it started out ...

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services. From investing in Instagram influencers to ...

To reach out to a broader audience, influencer marketing is a crucial gateway for consumer brands. In China, this sector was estimated to be worth about 100 billion yuan in 2023 and the entire ...

Caitlin Clark saw her rookie season come to an end after the Connecticut Sun defeated the Indiana Fever 87-81 in Game 2 of the WNBA playoffs first round on Wednesday. The game was broadcast on ...