The move is the latest by WH Smith to boost its ranges and re-energise its store estate, after it launched plans to open Toys ‘R’ Us concessions within 76 stores by the end of the year, bringing back ...
But this yearning for analogue goes deeper and much of it lies with gen Z. The first generation to grow up in an always-on, always-connected digital world, is looking for something more tangible. They ...