Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.

Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the ...

Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million ...

HubSpot released another huge wave of updates in September, including a ton of announcements at its annual Inbound conference. While the much-hyped new AI capabilities are going to be huge for most ...

There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’ ...

There are, to be sure, other issues impacting customer trust, the survey found. They include inconsistent messaging across channels (31%), inadequate customer service (30%) and misalignment of ...

Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than ...

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Please note that your conversations will be recorded.

Martech (a.k.a., marketing technology, including marketing software and marketing platforms) is technology employed in the service of marketing. Martech is used to create, execute, manage, orchestrate ...