Clustering takes segmentation further by grouping consumers based on deeper, data-driven insights (e.g., behaviors, values and needs) rather than surface-level characteristics. With the right data, ...
There are, to be sure, other issues impacting customer trust, the survey found. They include inconsistent messaging across channels (31%), inadequate customer service (30%) and misalignment of ...
This holiday season is supposed to break records for online shopping. But it got off to a bumpy start this week. It’s understandable because shoppers had other things on their minds, especially the ...
Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious aim is to automate the entire customer service lifecycle.
Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than ...
Venkatraman Kannan, author of "Leading MarTech with Excellence," is a seasoned leader in MarTech Operations with over two decades of experience in architecting strategic marketing initiatives for ...