Now global brands Coca-Cola and Bacardi are teaming up to make rum and Coke in a can. The Atlanta-based beverage giant is plowing deeper into the market for canned cocktails, announcing Bacardi ...

If the tale of New Coke is enough to send shivers down your spine, then you know how vital accurate market research numbers are. While Coca-Cola has never admitted to just how much they lost as a ...

Coca-Cola often releases limited-edition flavors as twists on its regular and diet Coke formulas, such as Coca-Cola Oreo and Coca-Cola Marshmello — a collaboration with Grammy-nominated artist ...

Not stocking Coca-Cola products is also a tall order for restaurants, especially since Coke owns other popular brands like Topo Chico, Gold Peak Tea, and Fanta. Sheikh notes that due to a ...

Global beverage giant Coca-Cola China and leading theme park operator Chimelong Group reach a five-year strategic cooperation agreement on Sept 27, to further enhance tourists' experience in the ...

It turns out Spiced Coke is not It. In the latest battle for consumers in the soft drink wars, Coca-Cola said it will phase out its newest flavor, Coca-Cola Spiced, after just six months.

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Coca-Cola introduced Spiced in February with a splashy ad campaign. The beverage blended the traditional Coke flavor with raspberry notes. Spiced was created to attract Gen-Z drinkers, who have a ...