ACHOO syndrome, aka photic sneeze reflex (PSR), is not serious or life-threatening on its own, says Dr. Louis Ptáček, a neurology professor at the University of California San Francisco.
"Sneezing is a reflex reaction to the lining of the nose, the mucous membranes, (being) irritated," says Lane. When the sensory fibers of these membranes in the nose or throat become irritated ...