The campaign targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown ...

Diamond miner De Beers Group and diamond jewellery retailer Signet Jewelers, have launched ‘Worth the Wait’, a new natural ...

It targets Zillennials, the microgeneration born between 1993 and 1998, believed to be behind the rise of lab-grown gems.

The two giants of the diamond business on Tuesday launched the "Worth the Wait" campaign targeting diverse couples soon to be ...

Signet and De Beers launch new natural diamond campaign-'Worth the Wait'-focused on the themes of modern love and evolving ...

There are approximately 53 international Sightholders currently buying rough diamonds from De Beers' Global Sightholder Sales ...

As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail ...

82.5 Communications has won the creative mandate from De Beers Group, a diamond company. According to the company, De Beers ...

Recognising the immense growth potential within the Indian market, the company aims to strengthen the emotional connection ...

A couple’s journey to each other is compared to the formation of a natural diamond in a gorgeous and poetic short film from ...

The campaign leverages Signet's consumer insights and De Beers Group's emotional storytelling to emphasise the priorities of modern couples in their relationships.

International retailer Signet Jewelers has partnered with De Beers Group to launch the Worth the Wait natural diamond ...