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网页2024年10月1日 · Marketing Fundamentals. August 28, 2024 — 12:00 PM ET. Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.
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网页2024年10月1日 · MarketingProfs B2B Forum. DATE: November 12, 2024 — 8:00 AM ET | LOCATION: Online. B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more.
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MarketingProfs Course List | Training for Campaign-Focused …
网页Laser-focused, Filler-free Training to Make You a More Awesome Marketer. Our courses train you in the specific skills you need for success. Strategy. Campaign planning. Asset creation. Communication and distribution. Analysis and optimization. And how to manage it all. Each course is tailored to the type of campaign you're working on.
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Marketing Strategy - Master Classes : MarketingProfs
网页Master Classes. Become the new go-to-market authority on your team. Each of these in-depth courses reveals the tactics that will improve your digital marketing results. Hosted by top subject-matter experts and illustrated with real-world examples, these B2B marketing videos are easy to stop and start. Squeeze in a short lesson between meetings ...
Ethical Marketing Practices for Businesses of All Sizes
网页Ethical marketing revolves around being genuine in communications—a practice that businesses of all sizes should already be following. Whether in a traditional advertisement or social media post, avoid disingenuous or misleading information and exaggerated claims; always include details that are pertinent to the legal use of a product or service.
The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and …
网页For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's The Checklist Manifesto, which describes how, from operating rooms to aircraft cockpits, organizations use checklists for mitigating and ...